- GenAI Catalyst
- Posts
- Behind the Scenes: The AI-Driven Culture at Zapier 🎩
Behind the Scenes: The AI-Driven Culture at Zapier 🎩
We're excited to share a new part of our newsletter with you - 'AI in Action'. This is where we'll show you how different companies are really using AI to make their work better. From small businesses to big names, we'll give you the inside scoop on how AI is making a difference in the business world. So keep an eye out, because we're about to see AI in action!. Here’s what we have today:
📢 AI Radar: Microsoft's GPT-4 All Over and Surging AI Chip Stocks
🔍 AI in Action: Behind the scenes of the AI-Driven culture at Zapier
📢 AI Radar
Microsoft's Build 2023 conference emphasized AI, showcasing an array of products and capabilities leveraging GPT-4 and ChatGPT (link):
OpenAI's Plugin Standard Adoption: Microsoft is enabling interoperability between ChatGPT and Microsoft’s Copilot offerings.
Microsoft 365 CoPilot Plugins: New plugins were introduced for Microsoft's 365 CoPilot.
Azure AI Studio: A new platform allowing developers to interact with and augment GPT-4 and ChatGPT instances with data.
Windows Copilot: Microsoft brings CoPilot assistant to Windows with integration to Bing, Edge, and Office apps.
Windows Terminal Chatbot: CoPilot experience is now also available in the native Windows command line.
Microsoft Fabric Copilot: Microsoft's unified data analytics offering now includes a CoPilot experience.
Anthropic has raised $450 million from investors including Google and Salesforce Ventures to develop and improve AI products, including Claude, an AI assistant. The funding will also support businesses using AI and contribute to AI safety research. (link)
Meta has launched a project that can understand and produce speech in over 1,100 languages, significantly more than previous models. They have shared these tools publicly to help preserve language diversity. (link)
AI-focused chip stocks have surged significantly, with Nvidia shares closing up by 24%, approaching a $1 trillion market cap, and AMD also observing an 11% gain. Similarly, Marvell and Broadcom, linked to cloud computing and potential AI applications, witnessed an increase of 7.6% and 7.25% respectively. (link)
TII debuts Falcon, two robust open-source language models outpacing similar open source models and boasting a commercial-friendly license. (link)
OpenAI's ChatGPT app has hit over half a million downloads in just six days, outpacing most rival AI and chatbot apps, including Microsoft's Bing and Edge apps that incorporate OpenAI's GPT-4 tech. (link)
🔍 AI in Action - Behind the scenes of the AI-Driven culture at Zapier
This week we turn the spotlight to Zapier, a global leader in the automation space. Zapier connects over 3,000 web apps, allowing individuals and businesses to automate tasks and workflows through a concept they call "Zaps." A "Zap" is essentially an automated workflow that connects your apps and services to automate tasks.
All 700 employees at Zapier have their own Zapier account and are actively encouraged to build Zaps! This approach comes from one of their core company values: "Build the Robot," a mantra that encourages every employee to seek automation and efficiency in their tasks. This innovative approach also extends to AI, with each employee having an OpenAI account to use ChatGPT. Let’s take an insider look at how different teams within Zapier are leveraging generative AI.
Revenue Ops
The Revenue Team uses generative AI to make their internal communication smoother and quicker. They've set up an AI 'zap' that collects all Slack mentions and sends a personal summary to everyone. Plus, they've got an AI bot on board that answers questions about revenue operations called Rev-E, making it super easy for the team to get the information they need. This is how it looks like:
Support Ops
Zapier's Support Operations uses AI to make their job easier. They use AI tools to sort and summarize customer tickets, which makes it simple to give useful feedback to the product team. It even pulls out stories from the tickets, giving a clear picture of what customers need. Plus, with the help of customer sentiment analysis, they can tweak responses to fit how customers are feeling.
They've also got an AI-powered virtual assistant that's helped cut down ticket conversions by 8%. And even though they're using AI, they're not trying to replace people. They're just using AI to do their work better and serve their customers in a better way. To top it off, their team built an internal tool called 'ZenGPT' that works with Zendesk. It helps sum up tickets and write emails right within Zendesk, making things run even more smoothly. Here’s a screenshot of ZenGPT:
Sales and Customer Success
Zapier's Sales and Customer Success teams are also getting a boost from AI. The AI comes in handy for creating content and writing copy, as well as summarising emails and helping to draft responses. This means they can get their messages across more effectively and in less time.
The AI also assists with lead scoring, helping the team figure out which potential customers to focus on. Plus, it can classify and sum up sales calls, making it easier for the team to understand the main points and take the right next steps. It's all about making their work quicker, simpler, and more efficient. Here’s how they summarize sales calls, checkout the prompt:
This is for customer success calls:
They also built a tool that gives a one pager for a customer for any need in the company. You just enter the email and account ID and get this summary:
External Communications
Lastly, Zapier employs AI to draft press releases. They've even gone the extra mile to make this tool publicly available. Check it out here.
In conclusion, Zapier shows us how AI can make a real difference in all sorts of teams and tasks. It's all about making work faster, easier, and better for both staff and customers.
That's all for today! Now we'd love to hear from you! What would you like to solve with AI? Our team of AI experts are here to help. Let us know your ideas and let's see what AI can do for you!
Don't forget to keep an eye on this newsletter for more cool stories about how companies like Zapier use AI.
If you thought there was gold in this email, click the button. If not, just ignore it. We’re using it to make our emails the best.