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Wix's Game-Changer: Using Generative AI for Website Creation 🌐

This past week was all about groundbreaking developments and challenges in the world of AI, showcasing the dynamic landscape of AI innovation and regulation across the globe.

Here’s what we have today:

📢 AI Radar: Salesforce and Meta launch new AI tools, and OpenAI maps out its future despite chip shortages.

🔍 AI in Action: How Wix is using generative AI to revolutionize website creation

📢 AI Radar

  1. Salesforce launched "AI Cloud", a suite of GPT-powered applications designed to enhance customer experiences and productivity by generating AI-created content for sales, service, marketing, commerce, and IT interactions​. (link)

  2. Meta released an open-source AI-powered music generator called "MusicGen", which can generate 12-second audio clips based on textual descriptions and optionally reference audio. (link)

  3. OpenAI, DeepMind, and Anthropic have agreed to share their AI models with the UK government for research and safety purposes. The UK government aims to pioneer AI safety research and regulation, with plans for a global AI safety summit. (link)

  4. OpenAI is facing challenges due to a shortage of specialized computer chips (GPUs) needed for running its AI models, affecting the rollout of additional features and services. Despite these challenges, plans for 2023 include making GPT-4 faster and cheaper, increasing the "context window", and developing the ability to remember past dialogues. In 2024, OpenAI plans to roll out the ability for GPT-4 to receive images as inputs and outputs. (link)

  5. A collection of QR codes AI rendered in artistic styles ranging from traditional Chinese ink brush painting to modern-day anime were posted on a Reddit forum and have gone viral.(link)

🔍 AI in Action - How Wix is using generative AI to revolutionize website creation

Wix, a leading website development platform, is focusing on the application of generative AI in engineering to revolutionize its services and enhance user experience. The recent applications of generative AI at Wix were shared recently in two main areas: Website Creation and Search.

Website Creation

Wix is leveraging the power of generative AI to streamline the process of website creation. They have identified four key elements in generating a website - composition, image, layout, and style.

Composition: Wix uses AI to determine the best arrangement of elements on a webpage, creating a visually appealing and user-friendly design.

Image: The AI helps in selecting the right images that align with the website's purpose and audience, enhancing the visual appeal and effectiveness of the website.

Layout: The AI is used to decide the structure of a webpage, such as where to place the header, footer, navigation, and other elements to ensure a smooth user experience.

Style: The AI also helps in determining the visual appearance of the website, including colors, typography, and other design elements, ensuring consistency across the website and alignment with the brand's identity.

Search

In addition to website creation, Wix is also leveraging generative AI to enhance its search capabilities. They employ a technique known as "semantic search", which allows the AI to understand the 'meaning' behind a user's search, enabling it to find the most relevant results. Wix uses a combination of ready-made and custom models to provide accurate and relevant search results across different areas.

Here's how they're applying this technology across various use cases:

Article Search: Wix uses AI to help users find the most relevant articles quickly and efficiently, improving user experience and increasing engagement with their content.

Image Search: AI is used to streamline the process of finding the perfect image for a user's website. The AI understands the context of the user's search and suggests images that best match their needs.

Internal Site Search: Wix uses AI to improve the accuracy and relevance of search results within their own website, helping users find the information they need faster and improving overall user satisfaction.

App Market Search: AI is used to enhance the search functionality in Wix's app market, allowing users to find the most relevant apps for their needs, leading to increased app usage and customer satisfaction.

Template Search: Wix uses AI to help users find the perfect template for their website. The AI understands the user's needs and preferences and suggests templates that best match their vision.

In summary, Wix is using generative AI in engineering to automate and enhance various aspects of website creation and management, making it easier and more efficient for users to create and maintain their online presence. The use of AI in search functionality improves the user experience and drives engagement and satisfaction with Wix's platform. 

That's all for today! Now we'd love to hear from you! What would you like to solve with AI? Our team of AI experts are here to help. Let us know your ideas and let's see what AI can do for you!

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